The ethics of Ambient Persuasive Technology and the idea of environmental policy

A friend and colleague from Bard CEP, Taylor Evans, and I were brainstorming the thesis topic of another BCEP’er, Tim Maher, and we came to a point of contention that demanded a new distinction. Tim’s thesis explores the ethics of Ambient Persuasive Technology (AmPT). AmPT uses “smart” technology to subliminally influence human beings to behave in certain ways that address one problem or another. Essentially, in an ideal world, AmPT manipulates the parameters of the choices immediately available to us so that we have no choice but to make morally desirable choices. Clearly, handing such immense power to technology is morally questionable. If everything goes perfectly, we solve our problems without even realizing it. But if things go poorly, techno-paternalism could spiral into hyper-modern Orwellian totalitarianism.

Naturally, given our common interests, Taylor and I were discussing AmPT in the context of environmental policy. Theoretically, AmPT could be used to improve environmental problems, but it could also represent a paternalistic imposition of environmental values on society–eco-authoritarianism. The difference is a matter of ethics—a matter of how AmPT should be regulated. But therein laid the difficulty. Before we could discuss how AmPT should be regulated, we needed to figure out exactly how the ethics of AmPT connect to the idea of environmental policy. We needed to divulge the relationship between principle and policy. To accomplish that, we needed a new distinction within the meaning of “environmental policy.”

The ethics of Ambient Persuasive Technology entail a new theoretical take on the meaning of “environmental policy.” Environmental policy in the typical sense means public policy that compels people to act differently toward the environment—meaning the atmosphere, land, hydrosphere, and all the life therein—whereas “environmental policy” in the ethics of AmPT means public policy pertaining to the environment’s capacity to compel people. But it’s more than that. The values of the designers of AmPT are inherently embedded in the design of the technology itself. AmPT is the environment manipulating people, but ultimately it is people manipulating the environment—the very space we regularly and immediately occupy—that then manipulates people. Not only do we hand over tremendous amounts of autonomy to technology, the technology itself is value-latent. But the ethics of AmPT also connect to the idea of environmental policy in another more specific sense through the how the technology is applied.

Specifically, AmPT can be used to employ the environment to compel people to act different toward the environment. AmPT, in that sense, realigns itself with the typical mission of environmental policy. Hence Taylor and my (and presumably Tim’s as well—we have to wait for the verdict of his thesis) concern.

The ethics of AmPT and its two senses of connection to “environmental policy” involve the implicit distinction between the built environment and the natural environment. For philosophical reasons, the distinction between the built and natural environment ultimately dissolves—humans and our cities are no less natural than bees and their hives. But in practical terms, the ethics of AmPT in the environmental policy context specifically involve people using the “built environment” to influence the human impact on the “natural environment.”

The ethics of AmPT connect to the idea of environmental policy in several important ways. The regulation of AmPT involves regulating the human influence on the environment and regulating the environment’s influence on humans. But ultimately it entails regulating the human capacity to influence the environment’s capacity to influence other humans. But how AmPT should be regulated is a much deeper question. AmPT, like all technology, carries as much opportunity for progress as for catastrophe. Luckily, Tim is on that for us.

EDIT: The “eco-authoritarian concern” is purely theoretical–I only specify “eco” authoritarianism because of the environmental policy context. Eco-authoritarianism is probably the last kind of authoritarianism we need to be worried about if we assume that AmPT will actually be ubiquitous.

Solar panels for all, precautionary or proactionary?

I think Crane and Kennedy have a point here – relying on solar energy, specifically putting solar paneling on residential roofs, are a good way to reduce the risk of relying on an antiquated electrical grid system that’s highly vulnerable to storms and natural disasters (like Sandy). The traditional grid, knitted together by a bucolic web of wooden poles and copper wires, leaves society exposed should part of its fragile infrastructure fail.

So, switching to residential, distributive solar can be seen a precautionary move — it’s too risky to keep depending on a grid that falls apart if power lines go down with a tree limb. Independent, “off-grid” home power systems would strengthen each link of the social chain mail so that when nature throws us a curve ball we aren’t left in the dark for days or weeks on end. For the risk-averse, these are worthy concerns. Not to mention that solar energy doesn’t carry the bouquet of environmental and human health risks that accompany the extreme ways that we extract fossil fuels these days (horizontal drilling and hydraulic fracturing for natural gas, deep water drilling for oil, and mountaintop removal mining for coal).

Often we’ll hear opponents of renewables frame alternative energy as being too risky. The wind and sun are intermitted, the technology is inefficient, and the costs are uncompetitive — or so they say. But with better battery technology, dramatic improvements in solar cell efficiency, and expectations of lower home installation costs these arguments against renewables won’t hold water in public for much longer. Soon, in fact, this framing will probably reverse itself and renewables will be understood as safe, sensible, and reliable, while fossil fuels will be seen as dangerous, costly, and anachronistic.

But should we understand support for solar energy as precautionary or proactionary?

On one hand,  using residential and distributive solar power is a precautionary move away from the risks of depending on fossil fuels and the outmoded electrical grid. In this sense, the switch to solar is less about the goodness of solar energy in particular, but rather about the consequence of mitigating the risks of fossil fuel use. To put it another way, to precautionary supporters of solar, it’s likely that any alternative energy source would be satisfactory since the shift is more about getting away from the risks of fossil fuels than it is about shifting to a particular kind of renewable energy.

On the other hand, proactionary supporters of solar might emphasize the goodness of solar energy itself over and above its consequence of replacing fossil fuels alone. Solar energy is good not simply because we need to mitigate the risks of fossil fuel use, but because solar energy represents progress. Fossil fuels remind us of primitive industrialism, while solar power speaks to our progressive refinement toward symbiosis with each other and the environment. Indeed, for proactionaries to put such immense trust in new solar technology despite its relative nascence is somewhat risky, but switching to solar is a matter of moral obligation; it is our duty to ourselves, to future generations, and to the non-human to make the change.

So, should we be proactionary or precautionary about solar power? I’m not convinced we have to choose — I support solar technology for precautionary and proactionary purposes. I am deeply concerned with mitigating the risks of our continued reliance on fossil fuels because they are inherently finite, unsustainable, environmentally damaging to extract, and pose threats to human health during development and when burned. Simultaneously, I believe that our relationship with the Sun is a special one and that it makes sense on ethical, axiological, and existential levels that the source of life should also be the source of high quality living.

Today, our visions of the Good Life are intimately intertwined with energy. High quality living means energy intensive living (with the exception of a few rogue primitivists out there). So the progressive challenge is making such a lifestyle sustainable. Progress, in this sense, is sustainability. But solar energy is not all about progress in the long-term. It’s also about human and environmental safety in the short-term.

Usually we find ourselves in a conundrum when it comes to the precautionary v. proactionary distinction: either we accept some risk as the price of progress, or we sacrifice some progress in order to mitigate risk. The difficulty arises when people make divergent value judgments about the proper balance of risk and progress — and also when we assume that the two routes are mutually exclusive.

Solar energy technology, however, defeats the idea that we can only reduce risk at the cost of progress. Making the gradual switch to solar constitutes progress toward sustainability and reduces the risks of using fossil fuels. We can be proactionary and precautionary at the same timeNow that’s progress.

Cheers!

Kincaid

Ultra-thin high-efficiency organic solar cells from Princeton

Fresh out of a first round of experiments at Princeton’s NanoStructure Laboratory, Dr. Steven Chou and Dr. Wei Ding released this report on the progress of their “plasmonic cavity with subwavelength hole-array” solar cell (PlaCSH). Using 30 nanometer-thick gold mesh instead of the indium-tin-oxide (ITO) layer that photovoltaic solar cells usually make use of, the Princeton team has managed to make PlaCSH solar cells 175% more efficient than traditional PV technology.

The gold nano-mesh is more efficient in several ways, thinking about the life cycle of solar cells. Indeed, gold is a rare metal (one that’s ever-increasing in value) but actually ends up being more cost effective than continuing to use the indium-tin-oxide compound we’ve been using thus far. Gold itself may not be cheap, but we’re talking about nano scale technology here — a nanometer, measuring in at one billionth of a meter, is usually used to scale dimensions at the atomic level. We use micrometers (a mere millionth of a meter) to measure human hair, just to give you an idea of how thin these gold nano-mesh layers are — the gold nano-mesh just doesn’t require that much material, especially considering the efficiency of Dr. Chou’s invented nanofabrication method. Price is a real measure of real resources, so getting the cost of manufacturing these solar cells down makes sense from an environmental sustainability perspective too, not just economic practicality.

Most importantly, however, the PlaCSH solar cells lose far less energy to reflection than traditional PV cells. Once light energy passes through the nano-mesh, it’s incredibly difficult for it to escape. The points in the nano-mesh through which light would usually be reflected back out are actually smaller than the photons themselves, so these otherwise rogue photons stick around to lend us their energy after all. The PlaCSH cells are significantly more efficient under cloud-cover, too, for those concerned with intermittency.

This innovative technology has the potential to revolutionize the solar energy industry and loosen the grip of fossil fuel dependency. Once the upfront costs of solar cells become competitive with the overall costs of fossil fuel production, it will make more economic sense to invest in solar technology over natural gas, e.g., because the pay-back period will be much shorter. The solar energy route offers reasonable (and decreasing) upfront costs and little to no maintenance costs — and, most obviously, we have more solar energy than we know what to do with. We may have to mine the gold to produce the nano-mesh, so it’s not totally benign, but it’s far less invasive than, say, Mountaintop Removal Mining.

Here to another step toward our sustainable energy future!

Cheers,

JMK

PS – This article by Grant Brunner of ExtremeTech has some nice diagrams depicting the way PlaCSH solar cells work in comparison to traditional ITO PV.

Sierra Leonean prodigy comes to MIT

Last night I came across this MyScienceAcademy gem featuring Kelvin Doe, a 15 year-old Sierra Leonean who is nothing short of an engineering, mechanical, and technological prodigy. For years this kid (and I use the term “kid” loosely when referring to such a fine mind) has been rooting through “dust bins” in his neighborhood to scavenge old electrical components that he has used to construct his own radio station, where he goes by the performer name DJ Focus.

A radio station may sound small at first, but this is a community where electricity is available for maybe an hour each week. From discarded materials Kelvin engineered his own batteries, electrical circuitry, broadcasting apparatus, and audio equipment, all for two reasons: 1) So that he could play fantastic music for his friends and family. Everyone should listen to this song by Bobby Fala, which DJ Focus endorsed and played over his station — Fala has now also made it to SoundCloud, largely I bet, because of Kelvin’s success and publicity. And 2) So that the community could use his radio station as a forum for public political discourse – a chance for the unheard to find their soapbox, a place for issues on the ground to find their voice.

Without question, Kelvin’s enthusiasm, passion, genius, and focus are an inspiration. Imagine if more teenagers shared Kelvin’s clarity of thought, his drive and his heart, his sense of commitment to community and to improving the lives of his friends and loved ones. Hopefully, with help of non-profit programs like Global Minimum Inc: Innovate Salone, the group that discovered Kelvin, more youthful brilliance will show itself.

Kelvin’s story gives us all reason to be optimistic about humanity’s future. What’s he’s done is truly astounding — and if he continues to receive the support he needs, I bet this radio station and his trip to MIT won’t be the last time this young man makes headlines — particularly if he starts working on something like sustainable energy technology, improving batteries and energy efficiency, or developing small-scale alternatives to traditional electrical grids (though admittedly, he’ll probably come up with better ideas all his own). I wouldn’t put anything past him.

To Kelvin! Cheers!

JM Kincaid

Science Progress publicizes study of beliefs about hydraulic fracturing for natural gas

http://scienceprogress.org/2012/12/technology-and-society-fracking-ideology/

As a follow up to the Science Progress article I co-authored with Dr. Adam Briggle earlier this July, we have written another short piece that again explains the subject of our study, Technology and Society: Fracking Ideology, and requests reader participation. You can find the article linked here and above.

Cheers!

JMK

Tidal power makes waves in Maine

Admittedly, the Sun is my usual celestial body of interest, but today I feel compelled to mention the Moon. Or rather, the tides that the Moon’s gravity creates here on Earth. Tidal power is an almost entirely untapped source of renewable energy in the United States. Almost. For the first time in history, tidal energy is contributing to the US power grid. On Thursday, Sept. 13, 2012, Ocean Renewable Power Company’s Maine Tidal Energy Project, using underwater turbines off the coast of Maine, delivered electricity to ~27 homes. Incremental developments in technology and our use of renewable energy like this are, I think, certainly cause for optimism re our evolution beyond fossil fuels. After all, small steps make for giant leaps. And we need a giant leap.

Here is a link to the ORPC project website, and here is the Huff Po article that first reported the project’s coming online.

JMK

Third year of triple-digit growth in US solar PV market

In the second quarter of 2012 the US installed 742 Megawatts of utility-scale solar PV, reports GTM Research. This growth is largely attributable to the new Agua Caliente, Mesquite, and Silver State solar plants, all of which were backed by federal loan guarantees. I would like to think this means we can put the Solyndra issue to rest. Loan guarantee programs help free up capital for important projects to which private investors suffering from Keynesian mass psychosis are reluctant to commit. Sure, they can be risky at times, like all investments, but developing renewable energy technology stands as perhaps the most salient hurdle to perpetuating our high standard of living, making our energy intensive lifestyles sustainable, and maintaining a healthy environment for our contemporaries, future generations, and non-humans. For we who champion progress as sustainable improvements in science, technology, and social organization, this is surely welcome news.

JM Kincaid

Fracked ideologies

Fresh off the press at Science Progress, my first publication during my time at UNT!

Social epistemologist Steve Fuller asserts that the use of technology in society will shift the ideological lines of our politics. Dr. Adam Briggle and I apply this assertion to the debate surround hydraulic fracturing for natural gas. Is Left v. Right becoming Precautionary v. Proactionary?

JM Kincaid

US solar installs

Welcome news from the editors at real clear energy, here’s one of their “charticles” tracking US solar installations. Megawatts of solar technology installed went from 100 MW in 2006 to 1000 MW in 2010! Of course that number must be qualified by the efficiency of solar tech, as the editors explain, but this is expected to improve over time. Will we see infinite linear progress in solar energy technology? No. But we can certainly get the cost per kWh down from Forbes’ calculation of 7.7 cents/kWh so that solar is cost competitive with other energy sources.

JM Kincaid

Dave Roberts on the future of solar

We had the pleasure of speaking with Dave as part of Bard CEP’s National Climate Seminar in the fall of 2011, his take is always interesting.

Here he interviews venture capitalist Michael Leibreich on the future of solar energy, part three of a three part interview.

Leibreich’s answer to Dave’s final question raises an interesting point about the way we think about interest/discounting rates, how we value the future relative to the present, and how we perceive the risks of investment versus the risks of non-investment. Achieving 80% renewables by 2050 would be expensive upfront and risky (depending on new technology is always risky), but perpetuating our fossil fuel use has its own risks (environmental, human health, etc) and is subject to unpredictable swings in fuel costs. As Dave points out, this debate could be one about economics, but it tends to verge on more philosophical questions about the risks and uncertainties that come with new technology, much in line with the proactionary-precautionary question raised by Steve Fuller and at CSID.

Cheers!

JM Kincaid